Original music packages created on a work-for-hire basis, tailored specifically to MTV programming.
1-2 minute instrumental tracks, including stems that can stand alone as individual beds (see samples in player).
Depending on music needs, packages are scalable and can be delivered monthly or quarterly. Rush delivery available upon request.
Custom packages reduce exhaustive stock library searches.
By owning custom tracks, MTV recoups 50% of back-end royalties rather than paying out 100% for stock music and songs licensed through CMI.
Creates music assets and additional revenue streams for the network.